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Porsche: New CEO means smaller entry-level model coming sooner

Porsche Boxster

Matthias Mueller, Porsche’s new CEO, has one important first challenge: bring a smaller entry-level Porsche soon. Great news!

Porsche wants to expand its sales from 100,000 units a year currently to 150,000 units globally by 2013. To do that, Porsche will double the number of models in its lineup from four to eight. It may do that by adding an entry-level model below the Boxster as well as a small SUV based on the VW Tiguan.

“We have to make progress with Porsche. Mueller is the right person to deliver it,” said VW Group CEO Martin Winterkorn at a press event earlier this week.