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VW up!: Will be called VW Lupo

VW up!, VW Lupo

VW will revive the Lupo name and will rename the VW up! concept into VW Lupo when hitting the streets.

Volkswagen’s new small car, codenamed Up, will be sold as the Lupo. It will also extend across four different brands, including Audi, Seat and Skoda, by the middle of the decade as part of the German car maker’s ambitious target to assume global market leadership by 2018.

Planned to replace the slow-selling Brazilian-built Fox as the entry point to the Volkswagen line-up when it reaches the UK in 2012, the Slovakian-produced Lupo is the first model in an extended range of contemporary small cars Wolfsburg officials call the New Small Family (NSF).