Have a look at this nice microsite by Porsche explaining what’s in their genes: engineering.
The campaign in question is more about the Porsche brand as a whole rather than any one vehicle. The fun kicks off at www.Porsche.com/DNA, where after clicking a button to start the web special, users are presented with a pop-up screen chock-full of floating numbers. Tapping them opens a small interface where users learn more about those digits and their significance to Porsche. Visitors are also asked questions about themselves and their driving preferences; after clicking through all the numbers and answering all the questions, users are presented with the Porsche vehicle that best represents them.