Bentley is planning more special editions of the Bentley Continental GT.
The company sold 23,000 examples of the outgoing Continental GT in seven years but Bentley’s hope for the new strategy will be to sell similar numbers of the new car in a more crowded market.
This time, however, it plans to spread the volume more evenly over the car’s lifespan. Marketing boss Alasdair Stewart told us: “We’ve learnt that we need to smooth fluctuations.”
The company’s plan will place it in the same niche as Porsche, which regularly offers special editions of the 911.