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Audi: Most valuable luxury brand


Audi has been identified as the most valuable luxury brand in the Strategic Vision study. We never has doubts in that.

Thankfully, there are resources on hand for consumers like Strategic Vision’s annual Total Value Index, which is now in its 14th year. While the index applies to virtually every new model and brand under the sun, when looking purely at the luxury autos one brand is a clear winner.

That brand is Audi, which saw its A8 flagship sedan, TT, A5 and Q7 SUV all come out on top in their respective segments.

To determine a vehicle’s ‘Total Value’, Strategic Vision researchers use the responses of over one hundred thousand new car buyers annually to compile a very comprehensive collection of 442 different data points.