We have the Super Bowl ads for the new VW Passat and the not yet released VW Beetle for you. A must see!
The second Super Bowl spot is for the 2012 Passat, which is going to be built at the company’s new Tennessee plant. VW’s new Passat design is bigger than the old one, and is priced much lower than the current model in order to compete better for sales volume against family sedans like Toyota Camry, Ford Fusion, Honda Accord, Hyundai Sonata and Nissan Atima.
The spot is very family driven, focused on a young boy in a Darth Vader costume trying to conjure actual Darth Vader powers around his house. It is only when he stands in front of the new Passat and commands it to start that it all comes together for him and the car starts up. The camera finds the kid’s father in the kitchen having started up the car on cue with a remote starter in the key-fob.