Mercedes-Benz has launched the Mercedes-Benz C-Class Coupe at the Geneva Motor Show. Here are the first live impressions!
With the new C-Class Coupé, Mercedes-Benz enters into a new market segment by offering a compact, classic coupé. The sporty two-door car has been unveiled at the 2011 Geneva Motor Show and will now make its way to customers starting in June.
The new coupe deploys the progressive technology featured on the recently launched new generation C-Class to deliver an impressive coupé format that offers drivers fun at the wheel as well as outstanding efficiency. Mercedes has said that the new C-Class Coupe is tailored to a customer base aged 35 to 45 for whom professional success, love of life and a strong sense of responsibility are all important.
“By extending the C-Class portfolio, we are consciously targeting new customers,” says Dr Joachim Schmidt, Member of Mercedes-Benz Cars Management responsible for Sales and Marketing. “The new model is youthful, stylish and dynamic. What we are offering is an exceptionally sporty way to enter the world of the Mercedes-Benz coupé.”