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Volkswagen: New low-cost brand for China?

VW China

Streetword has it that VW is considering a new low-cost brand for China.

“We are currently evaluating with our partner First Auto Works whether we need to add a domestic brand to enter the low-cost portion of the Chinese market,” said Soh Weiming, executive vice president of sales and marketing for VW Group China, at the Automotive News China Conference.