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Audi: A 2D and 3D look into the day of Audi driver Allan McNish

Allan McNish

Audi UK has created a stunning 2D and 3D movie experience showing one day in the life of Audi driver Allan McNish. Have a look!

The incredible feats of physical and mechanical endurance behind Audi’s decade-long dominance of the world-famous Le Mans 24-hour race have been brought vividly to life in a spectacular 3D film narrated by British racer Allan McNish.

Part of a new multi-million-pound campaign created for Audi UK by advertising agency BBH, the two and half minute film will be shown in traditional 2D and 3D formats, the latter marking a first for the Audi brand in the UK. It is intriguingly entitled “A Day in the Life of an Audi Driver”, and will premiere on Saturday 28 May immediately before the kick-off of ITV’s live coverage of the Champions League Final between the Audi-sponsored clubs Manchester United and Barcelona at Wembley as well as in 3D on Sky’s live coverage. It will subsequently feature in cinemas nationwide alongside the final “Harry Potter” film. Collective audiences will amount to at least 20 million viewers.

The film also marks the first time that Audi has used a spokesperson in its promotional campaigns. Very appropriately, the presenter is none other than Allan McNish, two-time Le Mans winner and current Audi „factory“ driver. He explains how Audi’s dedication to perfection, encapsulated in the brand’s philosophy of “Vorsprung durch Technik” (advancement through technology), exceptional planning, team work and the driver’s remarkable skill and physical prowess have helped the German manufacturer win the 24 Heures du Mans race nine times in the last 11 years.