Interesting comparison here of the Audi A7 against the Mercedes-Benz CLS550 and the Jaguar XJ.
It’s an age-old problem. How do you increase the price of an item while still selling basically the same old item? One solution is to add style. Meet the automotive equivalent of haute couture — high fashion, where you’re asked to pay top dollar for an item that’ll wind up copied and swinging from the $9.99 rack at H&M four months from now. But who cares!? You’re now, you’re hip, you’re cutting edge. And for a week, so were we, at least in terms of new-car design. Please meet our friends, the 2012 Audi A7, 2012 Mercedes-Benz CLS550, and 2011 Jaguar XJ.