Have a look how Audi has built their massive Frankfurt Motor Show booth. Very cool!
We’ve walked through many auto show displays over the years, and while we can appreciate all the hard work that goes into making them happen, we rarely reflect on it. Having said that, it isn’t often that we come across a display that is as impressive as the temporary one built by Audi for the 2011 Frankfurt Motor Show. And when we say “built,” we’re talking about a ground-up structure that is as attractive as it is massive. If it wasn’t clear before you watched the video, it should be afterwards: Auto shows are big business, and Audi is seemingly hellbent on reminding Europe that it’s now the largest purveyor of luxury rides on the continent.