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Porsche: Formula One not interesting for us!

Porsche Formula One

Porsche has declared the Formula One uninteresting for them.

Echoing sentiments of fans around the world, Porsche’s CEO Matthias Mueller has called Formula 1 “not interesting,” and “simply too expensive.” Instead, the company will be putting its racing efforts toward a new FIA endurance racing category to come in 2014.

Porsche already backs many GT-class cars with variants of its 911 in series around the world, including Le Mans, so the endurance racing decision is a natural move from that perspective. It also resonates more with fans in its key markets, according to Mueller.