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Audi, Bentley, Porsche: The latest Formula One intel!

Audi, Bentley, Porsche, Formula One

Here’s the latest intel about the Formula One future of Audi, Bentley and Porsche. A must read!

Duerheimer, a former Porsche board member for R&D and most recently named as Bentley CEO and Volkswagen Group motorsport chief has made no secret that he sees potential in a bid for participation in Formula 1. The sport’s strong fan base in critical markets, namely Europe and Asia, have placed it very much on the executive’s short list of worthy racing endeavors for multiple brands within the vast Volkswagen Group portfolio.

Back in January Duerheimer made some interesting comments confirming the interest to WirtschaftsWoche.

“I will introduce my concept later this year and put forward proposals that affect not only the racing series in which we are currently involved in. In terms of the planned sales of the VW group in the Americas, Asia and the Middle East, we are not sufficiently represented in motorsport in these areas. In my view, this must be corrected.

F1 is by far the most relevant and dominates the racing scene in Europe and Asia,” he added, “‘it’s far from visible [in the US], but they have IndyCar and Nascar racing. These race series must [also] be examined in the context of a future strategy.”