Another must read: here’s the latest intel about all bodystyles of the new Audi A3 which will make it to the US. Go read now!
Of course it’s already been known that the A3 model most targeted toward the USA is the sedan. American tastes seem to prefer it. Shown as a concept at Geneva in 2011, the production sedan will be key in Audi’s plans for growth in the segment. On the sedan Schwarzenbauer stated that sales would grow 20% or more though de Nysschen was bolder. Audi’s President in America suggested that he thinks the USA can sell 30,000 units in a year, roughly three times the peak years of the current A3 Sportback.
Why so aggressive? de Nysschen was one of the key proponents of the new sedan body style for the new A3 – a push made by both gut instinct and an understanding of the success and significance of the B5 A4, something the American model lineup could use now that the A4 has grown to a size more akin to the C5 A6.
The A3 sedan is also being targeted at China, and we hear this model may see its auto show debut there. Independent of that, the A3 sedan will definitely be built in China for that local market and it’s also a very likely target for manufacture in North America as well.
Rather than basis on the A3 3-door, the next generation A3 Cabriolet will be based more on the sedan configuration and with a pronounced trunk. Sources who’ve seen the car tell us it is a lot more handsome in appearance and de Nysschen confirmed again as he did on our forums last year that he is lobbying for the Cabriolet to come to America.