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Porsche: Low-cost model ditched!


Here’s the story about a low-cost Porsche and why the plans have been dismissed.

“Indeed, there were so such plans. There is precedence in Porsche’s history, the 550 was a very successful car. We would have to position this car below the Boxster, also when it comes to price. The question is, will the brand tolerate this? We think the danger of negatively impacting our brand is too big. Therefore, we shelved this project for the time being.”