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VW Golf VII: Global campaign launched!

VW Golf VII

VW has launched the global campaign for the new VW Golf VII. Check it out at !

The campaign will consist of three phases, the first of which asks online users seven personal questions “designed to encourage reflection”, according to the automaker.

Among other questions posed on VW’s dedicated website are “If you could only listen to ONE SONG for the rest of your life, which one would it be?” and “If you could choose only ONE PLACE to live for the rest of your life, which one would it be?”

“Future is about engagement: great cars, great products, great image are the base for the foundation of a strong brand”, explains Giovanni Perosino, Head of Volkswagen Marketing Communications. “To reinforce the image of Volkswagen we are trying to create ads that touch people´s hearts with authentic, human, appealing and clear messages.”