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Audi R8 e-tron: Halted! Killed?

Audi R8 e-tron

Rumor has it that the Audi R8 e-tron has been halted and could be killed even.

The stoppage and subsequent review being conducted is at the behest of Audi’s new R&D chief Wolfgang Dürheimer. This means that a launch in early 2013 is not going to happen; it also means—and we are told this explicitly—that the entire project could be killed.

The reasons for the review are numerous, but the most important obstacle seems to be the cost of batteries, which has remained prohibitive. For years, it has been the battery industry’s modus operandi to hint at better and cheaper—”game-changing” seems to be the phrase of choice—batteries just around the corner. Much to Audi’s chagrin, that corner hasn’t been rounded yet. Many other concerns surround the project, including the observation that the pool of prospective buyers for electric supercars is at least as limited as the cars’ woefully inadequate range.