VW has confirmed to introduce a budget car brand by 2015. Read the latest intel here!
During an interview in a German magazine, Winterkorn said: “We are developing a budget car for the price range between €6000 and €7000. Some three million cars are sold in this segment each year in China alone.”
The development of the new car, according to Winterkorn, won’t be carried out entirely by Volkswagen. He told Der Speigel: “We have to adopt new methods. The base development will be carried out in Germany. What will it look like, what engines will it get. It will then be further developed in China with our partner and produced from 2015.”
Keeping the cost of the car so low is only possible by building and partly engineering the car in a low-cost country, with both parts and materials also being sourced locally. It’s likely existing Volkswagen technology will be used in the new budget car, further helping keep costs down.
Picture by Autobild